Wednesday, 22 April 2009
Monday, 20 April 2009
RSPCA Australia
Have you ever seen a dog that looks remarkably like its owner? Well, the RSPCA in Australia is setting up its first ever pet shop that will look to match pets with owners - but very sensibly on the basis of personality and lifestyle, rather than looks…
George Patterson Y&R agency in Brisbane just sent us press, TV and radio ads for their newly launched campaign for the RSPCA’s new pet shop which will, as the ads suggest, match up day-to-day behaviours and lifestyes of potential owners with the personalities and behavioural traits of pets - thus finding a perfect match.
Sunday, 19 April 2009
Daikichi Amano
Daikichi Amano makes all kinds of weird films and photos involving girls with bugs, frogs, goldfish and eels.... all of which they eat afterwards, to avoid wasteful animal cruelty.
it's not my job I'm creative
Not my job. I'm Creative.
Dave Trott is Creative Director at advertising agency CST. Dave keeps a superb blog at the CST site, and has kindly agreed to our reproducing some of his musings here, in the Education section. Dave will be invited to create some content to coincide with additions to this section over the course of the year.
Not my job. I'm Creative.
My art school was in Brooklyn.
They used to send us into Manhattan once a week, to learn from the pros on Madison Avenue.
One evening, while I was waiting for the class to start, I was sitting in a coffee bar on Times Square.
I noticed a black girl sitting at the counter.
She had a white Band-Aid on her leg.
I though, hang on, that’s supposed to be flesh-coloured Band-Aid.
But it’s not her flesh colour.
Why not?
Why shouldn’t flesh colour mean everybody’s flesh colour?
In fact, why not make Band-Aids in different flesh colours?
You could have Band Aids in Light, Medium, and Dark.
How cool would that be?
Then I thought, this could be an actual product.
In which case I could do an advertising campaign for it.
Which would be great because it would be a brief no one else would have in their book.
So I designed the packs, and wrote some ads.
One of them that went down really well, had the headline:
“NOW THERE’S A BAND-AID FOR QUEENS BOULEVARD, SOUTH TREMONT AVENUE, AND 125TH STREET.”
(That was a white area, a Puerto Rican area, and a black area.)
Then I thought, where would I run ads like that?
White people already have their flesh colour Band-Aids.
So I’m after Hispanics and Blacks.
Where do I find them?
Well, just like London, most of the people in cabs and cars are white.
Lots of the people on public transport aren’t.
So I’ll run them as posters on the NYC subway system.
And that was one of the campaigns I put in my portfolio.
In fact, that’s how I put my whole portfolio together.
Whatever it took to be different.
Everyone else was doing single ads, I’d do campaigns.
Everyone else was doing executions, I’d do strategies as well.
Everyone else was doing press ads, I’d do media plans as well.
If I’m doing what no one else is, I must look better at it.
Because I’m competing in a field of one.
Notice how different that was to the way youngsters do it today.
No one does an ad until they’re given a brief.
Well it’s not their job to write a brief.
So they call up various creative directors and ask if they have any briefs they can let them have.
Because they can’t be creative until someone gives them a brief.
They’re never going to be this free again in their lives.
They can be client, planner, account man, and media department.
For the only time in their lives, they can’t grumble about anyone else stopping them doing great ads.
And they don’t do it.
No one think about strategy, it’s not their job to do that.
No one thinks about media, it’s not their job either.
So everyone competes in the tiny little area of pictures and headlines.
And that little area is growing smaller and smaller.
And you know what?
It’s getting harder and harder to be different.
You now why?
Because it’s not a very creative way to think.
Dave Trott is Creative Director at advertising agency CST. Dave keeps a superb blog at the CST site, and has kindly agreed to our reproducing some of his musings here, in the Education section. Dave will be invited to create some content to coincide with additions to this section over the course of the year.
Not my job. I'm Creative.
My art school was in Brooklyn.
They used to send us into Manhattan once a week, to learn from the pros on Madison Avenue.
One evening, while I was waiting for the class to start, I was sitting in a coffee bar on Times Square.
I noticed a black girl sitting at the counter.
She had a white Band-Aid on her leg.
I though, hang on, that’s supposed to be flesh-coloured Band-Aid.
But it’s not her flesh colour.
Why not?
Why shouldn’t flesh colour mean everybody’s flesh colour?
In fact, why not make Band-Aids in different flesh colours?
You could have Band Aids in Light, Medium, and Dark.
How cool would that be?
Then I thought, this could be an actual product.
In which case I could do an advertising campaign for it.
Which would be great because it would be a brief no one else would have in their book.
So I designed the packs, and wrote some ads.
One of them that went down really well, had the headline:
“NOW THERE’S A BAND-AID FOR QUEENS BOULEVARD, SOUTH TREMONT AVENUE, AND 125TH STREET.”
(That was a white area, a Puerto Rican area, and a black area.)
Then I thought, where would I run ads like that?
White people already have their flesh colour Band-Aids.
So I’m after Hispanics and Blacks.
Where do I find them?
Well, just like London, most of the people in cabs and cars are white.
Lots of the people on public transport aren’t.
So I’ll run them as posters on the NYC subway system.
And that was one of the campaigns I put in my portfolio.
In fact, that’s how I put my whole portfolio together.
Whatever it took to be different.
Everyone else was doing single ads, I’d do campaigns.
Everyone else was doing executions, I’d do strategies as well.
Everyone else was doing press ads, I’d do media plans as well.
If I’m doing what no one else is, I must look better at it.
Because I’m competing in a field of one.
Notice how different that was to the way youngsters do it today.
No one does an ad until they’re given a brief.
Well it’s not their job to write a brief.
So they call up various creative directors and ask if they have any briefs they can let them have.
Because they can’t be creative until someone gives them a brief.
They’re never going to be this free again in their lives.
They can be client, planner, account man, and media department.
For the only time in their lives, they can’t grumble about anyone else stopping them doing great ads.
And they don’t do it.
No one think about strategy, it’s not their job to do that.
No one thinks about media, it’s not their job either.
So everyone competes in the tiny little area of pictures and headlines.
And that little area is growing smaller and smaller.
And you know what?
It’s getting harder and harder to be different.
You now why?
Because it’s not a very creative way to think.
wearebuild.com print-packaging-identity-branding
Complete stationery set design for the studio (Letterhead/Continuation sheet/Envelope/Business cards/Postcard/Compliment slip/Address label).
Foil blocked identity stripe/typography on GF Smith Crane's Crest stock.
Print by Generation Press.
wearebuild.com not for commercial use
Not For Commercial Use (NFCU) is an ongoing idea/collaboration between Generation Press & Build, which started life as a discussion about the designer/printer relationship. 'Paste' is a series of unbranded posters, designed specifically to be pasted up anonymously around London. A post-card set was also produced (again unbranded) and sent out to create interest around the project and around the mystery posters. One of the paste sessions was filmed and edited by Richard Carroll and directed by Richard Bull, and can be seen here, and a paste up session in NYC (Directed by Timothy Saccenti). The culmination of 'Paste' is a catalogue documenting the project, with a foreword by Adrian Shaughnessy. Additional thanks to Maxalot & Commonwealth.
http://www.notforcommercialuse.com/
we are build design museum
Logo & branding for The Design Museum Shop (London), designed to re-launch the online store and refresh the branding of the physical shop within the museum itself. Collateral includes, in-store signage, printed brochure & re-usable shopping-bag. http://wearebuild.com/projects/dm-shop
Howard Smith Paper Company
A poster campaign to promote the second Howard Smith Paper Graphic Design and Print Awards.
http://www.brownsdesign.com
Kerri Martin Invite
Invite for a private event to be held at the offices of ID Branding.
Kerri Martin, former client at Volkswagen was guest speaker. Her topic was,
"The complexity of the agency-client relationship demands transparency."
http://www.behance.net/Gallery/Goosebumps-invite/158380
Friday, 17 April 2009
ppd:CORPORATION POP
Art05 promo film / Arts Council England
‘Art05’ is the second annual awards ceremony, for outstanding achievements in the arts, organised by Arts Council England. This 20 second promo was created by filming 1300 tea lights arranged in the shape of the Art05 logo. We used various home-made grip equipment, which involved, amongst other things, mounting the camera on a skateboard and dropping the camera by fishing wire from a height of 7 metres using a home made fishing rod!
To see the sequence go to:
http://www.copop.co.uk/work/work-byclient/artscouncil-art05.htm
ppd:CORPORATION POP
'Let There Be…' campaign / Corporate Couture Ltd
This sales presenter and brochure were produced for Corporate Couture (who trade as Genesis). We devised a campaign for them based around the tagline 'Let There Be…' (as in 'let there be light…'). The sales presenter was made using traditional bookbinding methods. the box is covered in faux leather and gold foil blocked. The brochure is A5 sized with 36 concertina folded text pages. The campaign also included a 2 minute film which was distributed virally.
Wednesday, 1 April 2009
Typography Evaluation
Within typography I feel that I have learnt a considerable amount my knowledge and confidence with typography has strengthened hugely. I have an understanding of simple typographic skills such as how legible typography can be read to how we can force people to read across a line down a line or even up a line. I have also learnt about graphic design process through to the printing processes.
I feel that
Before beginning my typographic module I had a basic understanding of typography however I wasn’t clear of the terminology and some more advanced understanding. This module has benefited me, learning new skills such as prioritising typography which is a simple skill but when I combined with my design work I was constantly using new skills. Within my design work during the week I ensure that my type was being read correctly in the order that I wanted making sure that the colours worked with the typographic font, what was standing out and what personality my design was and the effect is was having on my audience. I began to understand that typography says so much about a design and is a high priority when creating designs.
The Typography Journal has been appealing and beneficial through lessons I have used my skills that I have learnt and researched into other interesting designs which has been motivating. Looking at how other people approach resolve problems such as small ads or business cards. I also found looking at colleagues in the groups work high beneficial & effective.
I have found interesting typographic work that is standard and experimental the range has been intriguing looking into different areas as well as some history of typography.
This practise is something that I will never forget as it will be a skill that I will always put into practise as my understanding and interest in typography grows.
My weakness overall I would say is my understanding of some of the more advance typographic terms. As this is an area that needs some more study perhaps through using my typographic journal and constantly using the language.
I also struggled with the packaging lesson and so this is an area for obvious improvement with future briefs. I may use this skill and develop this to test and develop my ability create packaging
To strengthen my Typographic Skills I will:
Carry on my typographic journal to investigate into more typographers and how typography is wrongly and correctly used in industry.
Constantly use my knowledge and new skills with my design work to develop my skills and create strong outcomes to their full potential.
I feel that
Before beginning my typographic module I had a basic understanding of typography however I wasn’t clear of the terminology and some more advanced understanding. This module has benefited me, learning new skills such as prioritising typography which is a simple skill but when I combined with my design work I was constantly using new skills. Within my design work during the week I ensure that my type was being read correctly in the order that I wanted making sure that the colours worked with the typographic font, what was standing out and what personality my design was and the effect is was having on my audience. I began to understand that typography says so much about a design and is a high priority when creating designs.
The Typography Journal has been appealing and beneficial through lessons I have used my skills that I have learnt and researched into other interesting designs which has been motivating. Looking at how other people approach resolve problems such as small ads or business cards. I also found looking at colleagues in the groups work high beneficial & effective.
I have found interesting typographic work that is standard and experimental the range has been intriguing looking into different areas as well as some history of typography.
This practise is something that I will never forget as it will be a skill that I will always put into practise as my understanding and interest in typography grows.
My weakness overall I would say is my understanding of some of the more advance typographic terms. As this is an area that needs some more study perhaps through using my typographic journal and constantly using the language.
I also struggled with the packaging lesson and so this is an area for obvious improvement with future briefs. I may use this skill and develop this to test and develop my ability create packaging
To strengthen my Typographic Skills I will:
Carry on my typographic journal to investigate into more typographers and how typography is wrongly and correctly used in industry.
Constantly use my knowledge and new skills with my design work to develop my skills and create strong outcomes to their full potential.
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