Not For Commercial Use (NFCU) is an ongoing idea/collaboration between Generation Press & Build, which started life as a discussion about the designer/printer relationship. 'Paste' is a series of unbranded posters, designed specifically to be pasted up anonymously around London. A post-card set was also produced (again unbranded) and sent out to create interest around the project and around the mystery posters. One of the paste sessions was filmed and edited by Richard Carroll and directed by Richard Bull, and can be seen here, and a paste up session in NYC (Directed by Timothy Saccenti). The culmination of 'Paste' is a catalogue documenting the project, with a foreword by Adrian Shaughnessy. Additional thanks to Maxalot & Commonwealth.
http://www.notforcommercialuse.com/
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