Tuesday, 27 November 2007
Guiness Ad - Tipping Point
Most expensive ever Guinness advert features large-scale domino game.
Directed by Nicolai Fuglsig of Sony Bravia 'Balls' fame, it is a celebration of community.
The advert was shot on location in a remote side village called Iruya, in the Salta region of northern Argentina, with a population of around 1,000 people.
Toppling items included: 6,000 dominoes, 10,000 books, 400 tyres, 75 mirrors, 50 fridges, 45 wardrobes and 6 cars.
Non Format
Non-Format is a
creative team comprising Kjell Ekhorn (Norwegian) and Jon Forss (British). They work on a range of projects including art direction, design and illustration for music industry, arts & culture, fashion and advertising clients. They also art direct Varoom: the journal of illustration and made images.
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