I created these posters for the launch of my book. The concept behind the minimilistic and approprite style was to promote the cleanliness of my book. Telling the reader how many germs are on the poster relating to my book which is very obbsessive as my target audience was people who were obsessed with cleaning. Using a question and putting the poster in the correct surroundings such as the lift poster in a lift made the poster more appropriate to it subject matter and therefore attracted attention and made the poster memorable which is in theory what a posters intention is.
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