books

Zoom In Zoom Out presents designs from artists the world over, herein broken down and presented according to three core components and provisions—Format, Concept, and Visual. In so doing, it aspires to not only showcase the skill and versatility of the best modern-day designers, but also, to examine the very building blocks of this wholly creative field, by both it’s expansive and restrictive elements. This volume contains dozens more examples from the three categories, all sharing the same ends, though the means will vary. Whether packaging, promotion, editorial, book or product design, where must this design’s energies be focused? By the communication of concept, the attraction of visual, or the appreciation of format; The possibilities are endless.