EVALUATION: RHIANNE

This modal has taught me some personal skills of my own understanding my specialism to my challenges and my organisational skills. I feel that the module is highly important to the development of learning the necessary skills to become a professional graphic designer and preparing yourself for industry and work placements.
I have found my self interested in branding layout and typographic design. These are areas which I have used together to practise my skills. From the o2 brief in the first part of the module I struggled with the brief as I felt that the company was so well branded I often found my self wanting to make up another brand within o2 which wasn’t within the brief. I also found that I am quiet an independent designer and prefer to work on my own although as I have found my specialise to work with someone with a similar interest such as branding would perhaps be more productive and more developmental with my skills and understanding of my practise.

With my own time length with the brief set. I found that I shortened the time researching but lengthened the time doing hand idea generation. To which I then found I would spend less time wasting time on the computer. Such as the logo’s within type factory and property shop. I could find my self generating ideas quickly and productively as I could understand my market how they would use the brand and see the personality within the brand. I have a interest into how businesses run and make money and often think that good branding is necessary to making your company well known and how well your company comes across. Within it’s personality to clients and customers. I often find my self thinking how some brands and logos could be improved and how this would strengthen the business opportunities of some companies big and small.

I often found my self distracted by my personal professional development work placements sending e-mails and working on my portfolio based send out. I often found my self prioritising this over my work which may have left me feeling that I wasn’t pushing my self enough within the briefs.

Within the briefs I was overall satisfied with the outcomes yet I don’t feel that I aimed high enough within the briefs however I think that I feel this way as I felt comfortable as a designer specialising in typography , layout and branding. In comparisons to the digital module where I found my self struggling with software and testing my skills.

Within my next project I set my self to do I plan to keep to the branding typographic route. Within the type factory brochure I rushed the brochure and there where typographic elements that needed to be resolved and so I would like to make a brochure or multi page document to practise my layout and typographic skills learning through my mistakes to overall become a stronger designer. As stated early I often find my self looking at brands and seeing how they can be improved. In my own time as a personal practise I would like to take the logo and see how I as a designer could improve it to be more successful as a brand. My organisational skills can always be improved and I don’t feel that I have documented my development of my briefs as well as I usually do. I need to ensure I do document development for year 3 to cover the module guidelines within future projects. I also need to develop on idea generation and exhaust ideas to create a stronger outcome and higher quality outcomes such as some of my work I would have like to have printed properly down in digital print and photograph properly in context however due to the high demand of students wanting to print this wasn’t possible for my portfolio I will print the designs of properly and take better photographs to clarify the context of my designs to make the concepts stronger and shows my skills as a graphic designer.

Overall I feel that this module has being highly beneficial to my personal profession development as a graphic designer which I have enjoyed and feel more comfortable and focused for future briefs within year 3 of my degree.


Attendance: 5
Punctuality:4
Motivation:4
Commitment:3
Quantity of work produced: 3
Quality of work produced: 4
Contribution to the group: 3