Tyrrells chips UK are wonderful snacks into very good packs. I don't know the name of the agency who did it but I think that this design underlines the value of the product itself, adding some ironical images (in the basic line), some illustrations similar to the ones shown in botanical catalogues (in the natural line).
The use of typography is calculated and used to enhance a feeling of preciousness underlined also by the selection of images.
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