Serial cut

DESCRIPTION
A 68-page promotional publication for the new Contemporary Art Museum of León, MUSAC, which focuses on art from the last 10 years.

PROCESS
The museum gave full free creativity for the layout, and the only aim when this book was given out at the ARCO’05 Contemporary Art Fair in Madrid was “to create a publication that people would keep as a collector’s item”. The idea was to create a special layout with a lovely typeface and some conceptual photographs to explain each area of the museum. Most of these photographs had some designed elements, which were first cut and put into the picture background, to be then photographed as real life elements. The art direction and the concept was definitely to make it special.