Since he graduated from Loughborough University two years ago with a Graphic Communication degree, Tom has been working at Chameleon, a design agency in Buckinghamshire. He also finds time for freelance work as well as designing and art-directing local magazine The Ride.
“I try to do what’s appropriate,” he says of client work. “It sounds obvious, but it’s very easy to let the style dictate the design, rather than the content.” A fan of the ‘less is more’ ethos, he prefers a “considered, economical approach” and cites Alan Fletcher, Wim Crouwel and Herb Lubalin as major influences. Tom’s typographical interests are evident in his love for print branding and identity work – he has contributed to Accept & Proceed’s A&P logo project, for instance – but he’s equally happy with advertising, packaging and online design.
Edexcel Earth An unrealised concept for the international provider of exam materials. It was to be part of an educational campaign promoting a new range of international qualifications and focusing on the diversity of available topics: “Fortunately I’d just got hold of Neubau Welt, so finding the silhouettes was easier than it might have been...”
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